For the 2024 Salone del Mobile, Patricia Urquiola designed Cimento’s booth through an approach that is once more marked by a strong architectural imprint, with volumes and spaces that create a dialogue between the brand’s philosophy and the products in its collection. The exhibition area aims to evoke the vibe of art galleries by offering a narrative that highlights the Venetian brand’s pieces. Drawing from brutalism, she creates a modern temple that highlights Cimento’s textures and finishes. The collection features innovative shapes, tactile finishes, and a focus on sustainability through the reuse of materials from previous editions