Don’t treat me like an object

A VR project in collaboration with Federico Pepe, Proxima Milano and Six N Five that was showcased during Milan Design Week 2018. ‘Don’t treat me like an object’ is an immersive experience which allows access to another dimension, in which objects stop being only matter form and function. They are represented as entities possessing feelings, but also predictive, interactive and empathetic skills. Their transformation from matter to intelligence takes place before our eyes: an experience of poetic and artistic nature which aims at enriching contact with the environment and objects with a new emotional charge.