Gianvito Rossi Boutique – New York 2025

Located on Madison Avenue, the new Gianvito Rossi boutique, designed by Patricia Urquiola, translates the brand’s understated elegance into an immersive retail experience. Spanning two levels, the space reinterprets elements from the Milan boutique through rounded forms, ribbed velvet, Cimento and marble. Soft and refined materials create an intimate, welcoming atmosphere while enhancing the products on display. Sinuous walls, marble niches and carefully designed lighting guide visitors through the space, while the velvet-clad fitting room and mezzanine create continuity between the floors. Every detail combines functionality, elegance and Urquiola’s people-centred approach.