Kettal Stand Salone del Mobile 2019

The scope of Kettal’s Stand for the Salone del Mobile 2019 was to exhibit and tell the story of the Richard Neutra Pavilion. On show was a commercialized copy of the VDL house’s Penthouse Pavilion. The stand’s design gave appropriate context to this piece of architectural history, by finding the balance between a restrained ambiance, to enhance the pavilion, and a proper architectural language for the stand. The scaled brick wall façade was developed as a semi-transparent element, protecting interior activities, while allowing outside glances. A colour and material palette was kept in white and light grey tones. Products were emphasised with a smoothly changing light performance, following the changing daylight.