Moroso Showroom

The new Moroso showroom in New York transcends the concept of the exhibition space, introducing visitors to the company through a series of appealing domestic settings in which interiors in restrained colors heighten the appeal of the furniture on display. Urquiola’s design complements pre-existing architectural features, preserving the spatial characteristics of the interiors and enhancing them with warm tones of terracotta and wood. The interiors are reinterpreted with an emphasis on their gently curved contours and lack of sharp angles, while particular attention is paid to color.