Officine Panerai Paris Boutique

Officine Panerai opened its first Paris store on Rue du Faubourg Saint Honoré in 2014. The design for each boutique answers to a strict concept: the integration of the genius loci, the specific integration of the location – both city and neighbourhood– with the history, identity and values of the watchmaker. In Paris, the reinterpretation of the brand’s values takes the form of an elegant, uncluttered space composed of sought-after materials – marble, bronze and wood – which suggest the universe of the sea, the brand’s Florentine origins and the technicity of watchmaking.