Cassina Showroom – Milan Design Week 2019

Cassina Perspective is an installation held during Milan Design Week in 2019, at the company’s Via Durini showroom. The concept meant to bring a digital dimension in a physical reality, in a perspective of concepts. It is a play on perspectives, meetings and conversations between products, a shared space between heritage and innovation . A blue perspective grid envelops part of the showroom, from the floor to a part of the walls, housing the window area, expanding towards a digital background. The grid continues to the central area with a diorama, a scenography developing in a circular space, corresponding with the sculptural staircase and dome.