BMW Welt: Progressive Luxury meets Creative Excellence

The design concept for the launch of the new 7 Series, BMW X7 and 8 Series, at the BMW Welt showroom in Munich stems from a recent advertising campaign, with pictures of BMWs against the blue/green shimmer of a frozen lake. The installation plays with this concept of light, changing and adapting to materials and textures through a physical interaction. The floor consisted of a dark green terrazzo infill, created with cutting-edge 3D-technology, combined with organic lines with 3D-printed elements. The result is a single liquid-like surface. An undulating metal mesh acts as a rigid curtain for the space’s floor-to-ceiling windows, reflecting the shades of green and blue from the cars’ metallic paint.