Cassina stand, Salone del Mobile 2016

For the 2016 Salone del Mobile, Cassina’s stand draws direct inspiration from the Rietveld Pavilion, a temporary building, designed in 1955 in the Netherlands to display structures. This modern building reflects Cassina’s contemporary attitude with its minimalist, yet immediately recognizable design. The parallelism between the temporality and function of these two architectures is evident. It is clearly highlighted in a video projected throughout the stand, which explains the spirit of both projects, with interviews and time-lapse extracts.