In 2017, Ferrari celebrated its 70th anniversary with a travelling exhibition, whose aim was to identify the entire scope of the making of a car, from design to production. It told the story of the prestigious Italian automotive company, with a rich display of lesser known aspects, and unpublished materials. The exhibition in Maranello, the home town of the brand, gave visitors the possibility to go under the skin of a Ferrari, witness its engineering, from the secret study of the car’s design to the techniques used for the creation of its exterior.