Modular Imagination by Virgil Abloh

Virgil Abloh, a visionary of contemporary culture, worked side by side with Cassina and Patricia Urquiola to envision this unique project that both questions and develops the design implications of modularity. Rooted within the elementary creative process of play, Modular Imagination is an open invitation to participate in configurating space and building new worlds. It is composed of two different-sized, matt-black building blocks that can be combined to create, adapt and rebuild space based on the necessities of both public and domestic settings. To honour Virgil Abloh’s creative genius, Cassina presents Modular Imagination in a distinctive installation characterized by the color orange at its Flagship Store in Milan. The focal point of the set-up is the showroom’s dome where the pieces are displayed in numerous formation.